How in the *heck* do you figure thats a metaphysical question? Its a plain old business question and can be answered by simple, factual answers. ("Advertise them" is the non-metaphysical answer that first popped into my mind.).--Answer1:You need a logo, branding, and packaging then a way to reach 1000s of people. Create a website or use ebay and then outsource the promotion to pros like me for the parts of these steps you can not do or have not already done. The cost varies but is always a better price to hire a freelancer. Most of all you must have a plan and one that works. Your product may be the best but no one will know without the proper promotional package. Your website will allow off-line businesses to view your product and to buy and ship to them. Also check out free website builders or shopping carts and test them and upgrade if you like the way the site functions. That is all for now. Hope this helps.