Please explain how this works, I am totally new to e-mail marketing. I have a small roof cleaning business and want to buy or rent (or however it works) e-mail lists.Please help, I have no idea where to start.I did check out this one company that yahoo recommends called "campaigner" ( http://www.campaigner.com ) but it seems like you have to have your own list or something??? please help thanks!.--Answer1:There are companies that would give the leads list and others just do the technical stuff to create the fliers and send to the list of yours. If you have good list then you yourself can create or can ask them to do professional way. Else go with the company gives the lead. You need to buy from them.