I want something to do with ChillyElmo, my idea was The Ice Boxyours are..
      Answer1:Lay off names that refer to anything cold....People dont like the feeling of being cold or left out in the cold -- so avoid anything that remotely reminds them of cold....Its psychological... When people congregate they think of friends, new people to meet, warmth......Names?... Republica..... Make it in red neon with a red star.... That old commie looking stuff is trendy looking these days....
      Answer2:The coolerChillersFrostysShivers