What do I need to know before I start my own business

Id like to open a baby and pregnant moms shop by the end of this year. I think I could do with you advise or info or anything you think might help me.Please feel free to share anything, thanks.
      Answer1:thank goodness pregnant woman are in this season! My sister-in-law spent over a thousand on clothing .....but make sure the market is right....unfortunately, this day in age sucks....everyone is going under, but if you have AMAZING deals....we need to regardless as women, so go on with your bad self!?!?!?
      Answer2:make a business plan, do market research, dont risk being left with stock you cant move.set up an online branch, and do everything you can to insure word of mouth goes around.
      Answer3:Market research is key. Make sure there is a gap in the market on which you can capitalise on. Be optimistic and also realistic. Among other things in business the most important is how much you can sell. You may have good products, good location but if you are not selling enough you are never gonna break even.Do you think that the business will be there in 4 years or even five years to come? How will you differentiate your products from those already in the market or are you gonna match the quality of the existing products at lower price to gain cost leadership advantage.I think you can sell them from home just to begin with or even online or word or mouth to avoid the high fixed costs associated with high street shops. I hope this helps.

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