ABC is pleased to present this proposal to provide actuarial consulting services to the ACME, Inc. (“ACME”) This letter defines the background and purpose, scope of work, timing, project approach, client responsibilities, staffing and fees for services.Background and PurposeScope of WorkTimingProject ApproachClient ResponsibilitiesStaffingFeesClosing
      Answer1:http://www.businessphrase.com/formal-pro...
      Answer2:A formal business proposal is usually only sent in response to request for proposal (RFP) or invitation to tender by a client. Very few unsolicited proposals do well - you are better spending your efforts building a relationship with the client.However, if you have some relationship or at least following a phone call, permission to send in a pro-active proposal then it is very important to demonstrate value to the client. The client isnt interested in just reading about you - they want to know what value you add to their business.As for structure - either follow the structure of the RFP document, responding to each section or a standard formal response structure along the lines of:• Executive Summary • Our understanding of your requirement • Scope of required work • Our proposed solution• Table of compliance • Schedule • Project plan • Key dates • Costs • Table of costs• Budget assumptions• Invoicing schedule • Estimated expenses • Project team • Project team structure• Project team profiles• Our profile • Company overview • Previous experience• Project management• Quality assuranceYou can get a free proposal template from http://www.learntowriteproposals.com. We also have a best practice resource library and online proposal guide.The key to writing a successful proposal though is persuading the client and demonstrating value. Ask yourself "What is their business need and what are you going to do to provide a solution that meets that need?" Persuade the client by providing a solution and backing it up with evidence that you can deliver. Solution + credibility + value = persuasion. Be credible in your price as well as reputation.Good luckJames